Bello Integrated SystemsOntario

Platform

Ticketing, event management and the whole back office.

Most venues run a ticketing product, a spreadsheet for volunteers, a second spreadsheet for memberships, and an inbox where the rest happens. We build the system that replaces all four, and we run one in a working theatre every night.

An audience with hands raised at a live event
Ticketing

Seats sold without a per-ticket tax

Seat maps, holds, subscriptions, comps and QR check-in. Your patron data stays yours, and the fee structure is a licence rather than a slice of every ticket.

An audience seated at an event presentation
Event management

Productions, rentals and rotas in one calendar

Rehearsals, performances, outside bookings and volunteer shifts against the same rooms, so two things cannot quietly claim the same space.

Rows of red seats in an empty auditorium
Venue ERP

Memberships, donations, finance, board

The administrative half of running a venue: patron records, renewals, fundraising, concessions, reconciliation and the reports a board actually asks for.

What is in it

One database, three jobs.

A ticket, a volunteer shift, a membership renewal and a donation all belong to the same person. When they live in one system, the box office stops being a data-entry job and the reporting stops being a reconciliation exercise.

01

Box office and ticketing

Selling seats is the part everyone sees, so it is the part that has to be boring and reliable.

  • Interactive seat maps with timed holds during checkout
  • Subscriptions, season packages and gift certificates
  • Comps with reason tracking, exchanges and promo codes
  • Rotating QR tickets and door check-in that works on a phone
  • Will-call, night lists and a desk mode for selling in person
  • Waitlists when a performance sells out
02

Event and production management

The operational half: who is doing what, when, and whether the room is free.

  • Production records, casting and crew rosters
  • Rehearsal and event calendars tied to the spaces they use
  • Room and venue bookings, including outside rentals
  • Volunteer scheduling, sign-ups and front-of-house rotas
  • Call sheets and notices that reach the people involved
  • Lobby signage driven from the same data, so screens never go stale
03

Venue ERP and back office

Where most ticketing products stop, and where the actual administrative load lives.

  • Memberships and renewals alongside the patron record
  • Patron CRM, contact history and communication consent
  • Donations, fundraising campaigns and grant tracking
  • Concessions and point of sale at the bar
  • Finance reporting, reconciliation and season reporting
  • Board and committee tools, documents and compliance records
Hands sorting name badges on a registration desk

Proven in a working venue

It runs a theatre, not a demo.

The platform sells tickets and memberships, checks patrons in at the door, schedules the volunteers, tracks the productions and closes the books for a live Ontario theatre. Every feature listed here was built because someone needed it on a performance night, which is a different design process from guessing at a feature list.

Why it is different

Built by the people who also wire the building.

Your data, your patrons

No per-ticket commission taken off the top, and no platform sitting between you and your own patron list. Licensed to the venue, hosted where you can see it, exportable whenever you ask.

It talks to the room

Because the same shop does the AV and the network, the software reaches the hardware: lobby screens, door scanners, box office terminals and back-of-house displays are part of the same design.

Sized for real organisations

Community theatres, halls, festivals and small venues where the person selling tickets is also the person doing three other jobs. The workflows assume that, rather than a dedicated box office team.

Changes land in days

An AI-native practice with one engineer accountable for the result. When a venue needs a report or a workflow that does not exist yet, the answer is usually a short conversation, not a roadmap.

Status

Where this is today.

The platform is live and in daily use at one Ontario theatre, where it handles online and box office ticketing, memberships, volunteers, productions, rentals and reporting. It is being prepared to run more than one organisation on the same system.

If you run a venue and this sounds like your problem, the useful next step is a conversation about how you sell tickets now and what breaks. There is no obligation, and no demo booking form.

A red stage curtain lit from above in an empty theatre